InHabit 2020
Extended Visual Language | 2019
Tasked to create a new and fresh campaign for the HomemakersExpo group, I set out to deliberately challenge the trends that where presented to me for consideration. Taking inspiration from Alexander McQueen’s design work, I conceptualized and developed a campaign that was “more is more” but with in keeping a simplistic and sophisticated characteristic to it. I was heavily inspired by natural occurring geometrical and organic patterns & textures found in nature and based most of the visual language on this.
InHabit strives to eloquently incorporate the sublime of nature seamlessly back into your lifestyle. By taking inspiration from the geometry of nature, and minds of pioneers in the fields of fashion, InHabit offers a vivid lifestyle.
Don’t just occupy your home, InHabit it.
Style guide overview of InHabit 2020 campaign persona, strap line and graphic vocabulary including billboard mock-up and operational banner mock-ups.
InHabit was created for the annual HOMEMAKERS Expo. You can see InHabit come to life at the 2020 HOMEMAKERS Expos in Johannesburg, Pretoria and Cape Town.
To find out more about InHabit 2020: The Young Designer Behind InHabit
